I believe that a robust internal communications strategy is often overlooked but is undeniably essential for the seamless operation of any organization.

When employees are engaged and well-informed about the company's goals, values, and developments, they feel a deeper connection and commitment to the organization.

I take great pride in delivering consistent and clear communication that ensures alignment toward common goals, which is crucial for the organization's success.

DID YOU KNOW?

According to Trade Press Services, 85% of employees say they’re most motivated when management offers regular updates on company news.

Email correspondence

Project updates, executive memos, CSR, change management, cybersecurity.

PG Insider Intranet (SharePoint)

Site development, content curation, announcement banners.

Digital Signage

Manage and maintain weekly updates across national offices and large project sites.

Employee News Magazine

Coordination, curation, editing, and distribution of quarterly magazine.

French Translations

Translation of internal communications across all platforms.

• Eloqua (Oracle)
  
• Stripo
  
• Adobe Creative Suite
  

• MS Office 365
  
• Canva
  
• Play Play
  

The emergence of social media and its various platforms has presented us with a unique opportunity to personify a brand and create a community that resonates with it.

More importantly, it enables engagement and connection with that community, strengthening consumer relationships and forging a genuine connection with billions globally. With the right strategy, a brand’s voice through social media becomes more than just another communication tool—it becomes a personality. This invaluable persona has revolutionized how we perceive and interact with small businesses and large corporations.

THE MORE THE MERRIER!

In my previous role at Plan Group Inc., I oversaw the curation and distribution of all content to our +50k followers across all social media platforms!

Content Strategy Development

Develop Content Strategy; Craft and implement strategies that effectively engage the target audience.

Marketing Campaign Management

Lead and manage social media campaigns to amplify brand presence and boost engagement.

Performance Analysis

Analyze Efficiencies; Actively monitor, evaluate, and report on metrics and KPIs.

Strategic Community Engagement

Oversee community interactions and maintain a positive online environment.

Trend MonitorING

Remain ahead of the curve with trends and quickly adapt the strategy as required.

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My expertise in Public Relations primarily lies in eliciting positive emotional responses from the target audience in both successful and challenging times.

I strongly believe that effective PR strategies are not about enforcing agreement but rather facilitating a connection and fostering respect for the corporation through its authentic and genuine representation. The primary role in Public Relations is to diligently protect all facets of an organization's identity, steadfastly adhering to the brand ethos and ensuring its protection at all costs. Navigating this complex communication landscape is where I thrive, delivering outcomes that are not only impactful but also enduring.

GOOD PR ADDS GREAT VALUE!

Businesses are increasingly recognizing the value of PR, with 73% of CEOs believing that PR majorly contributes to their business’ success.

Brand Image Maintenance

Maintain brand consistency across all platforms.

Crisis Communication

Manage PR challenges and negative feedback across multiple channels.

Executive Branding

Develop CEO communications and conduct senior leadership media coaching sessions.

Client Relationship Building

Organize semi-annual Client Appreciation events.

Media Relations & Publications

Coordinate and approve project comms and press releases.

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The strategic process of content creation, curation, and copywriting is undoubtedly my favourite aspect of communications.

When tasked with developing insightful content, I diligently engage in thorough independent research to gain a deep understanding of the subject matter. From conducting interviews to initiating discussions with employees, I gather insights to create key messages that align with our corporate positioning. Then, I take everything I’ve learned and start writing. The responsibility of representing a brand and finding the perfect way to express key messages is exhilarating. From identifying

the ideal tone for an astute publication to curating copy that genuinely appeals to the target audience, there’s nothing more fulfilling than strategically crafting impactful content that resonates with readers.

WORDS WIN CONVERSIONS!

Websites with optimized, well-written copy have seen conversion rates of 6% or higher, significantly above the average website conversion rate of 2.35%.

Internal Emails

Project Updates, Memos, CSR Correspondence, Cybersecurity Awareness, Change Management, Crisis Communications

Intranet Publications

Event Recaps, Policy Updates, Department Newsletters

Website Copy

NewsPage Blog Posts, Testimonials, Corporate Positioning

Employee Magazine

Lead Generation, Curation, Editing, French Translations

reports and Executive presentations

Campaign Reporting, Case Studies, Accessible PowerPoint Slides

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THANKYOU